In target shooting there is a common practice of looking at how tight a grouping of shots is rather than how close you get to the bullseye. There is a good reason for this. Any rookie can luck out and get a bullseye, statistically it is just about as likely as missing the target completely if your shots are uncontrolled. The seasoned shooter looks for a tight grouping, this is the real measure of skill. Consistently shooting demonstrates that the shooter has skill. If all of the shots hit in a small group then a simple adjustment will insure that all of the bullets hit their mark during the next round. It simply doesn’t matter if you get a bullseye in one shot, if every other shot misses the target completely. Real skill is when the role of luck plays a smaller and smaller role in a shooters career.
Another view of the same space, I love the overlapping planes of color.
When shooting architecture we can learn a lot from the target shooter. For the photographer, once in a while all the stars align and a photo comes together with almost no effort, bullseye! There are a bunch of factors that could add up to that kind of good fortune. Things like, great weather, good light, the right sized room, perfectly placed furniture and a bunch of other variables. But it happens, everyone can get a great shot, but with experience luck plays a smaller and smaller role. Rather than one great image architectural photographers need to deliver consistent results. so it can be interesting to see how consistent a series of photos shot on the same day by the same photographer can be.
Here is the lobby space, there is amazing artwork throughout the space
The challenges arise when we have less than perfect weather, dark windowless rooms, mixed interior and exterior light colors, too much contrast between outdoor and indoor light at the windows, glare on floors and furniture, the list goes on and on. And almost every room will have some challenge, except for once in a while everything just works out. As I have progressed as a professional, I have gotten better and better at coping with the challenges that might arise and am at a point that I am quite proud of the groupings I get. So I have decided to start sharing a few of my projects here on the blog to show how I try to make a bunch of high quality consistent images that tell the story of my clients space.
Conference rooms and study nooks in the Edgewater.
A closer look at the study spaces.
Bar in the amenities space.
This shot ties the whole thing together!
Really cool how the art theme runs through the various spaces.
Poolside view, I love the reflection of the artwork in the water.
I am very happy with this group. As these shoots go this one was an absolute pleasure to shoot in no small part due to the help of everyone at Eileen Tognini Design for the amazing subject and styling.